AMSOIL Becomes Official Oil of the Sturgis Motorcycle Rally
AMSOIL INC. of Superior, WI has signed an agreement with the City of Sturgis to become the Official Oil of the Sturgis Motorcycle Rally. With the stroke of a pen the leading motorcycle oil has become a partner with the leading V-Twin Rally.
�This is a great way for AMSOIL to place its brand in front of a significant audience. We are very pleased to partner with the City of Sturgis in this manner,� said Dean Alexander, Executive VP and General Manger of AMSOIL INC. who is himself a Harley rider and Sturgis regular. �Sturgis draws the world�s most knowledgeable and dedicated motorcycle riders and AMSOIL products deliver the performance and protection these riders demand, especially during the hot weather typical of the Sturgis motorcycle rally. It�s a good fit.�
AMSOIL motorcycle oils are formulated with high performance additive technology, providing exceptional multi-functional benefits for the special requirements of motorcycle applications including reduced operating temperatures and unsurpassed protection. AMSOIL Synthetic Motorcycle Oil helps bikes achieve optimal performance for hot-running engines, transmissions and primary chaincases.
AMSOIL 20W-50 Synthetic Motorcycle Oil is recommended for Harley-Davidson, Buell, Victory, Ducati, BMW, Aprilla and Triumph motorcycles calling for a 15W-50 or 20W-50 viscosity. AMSOIL 10W-40 Synthetic Motorcycle Oil is available for all makes calling for a 10W-40 or 20W-40 oil. AMSOIL also makes premium Ea air and oil motorcycle filters utilizing state-of-the-art nanofiber technology.
AMSOIL, Off-Road Racing and NBC
New exclusive partnership brings AMSOIL to live network television
Superior, Wis. ~ AMSOIL INC, The First in Synthetics, will continue its rise in the off-road racing market after signing an exclusive, three-year marketing deal with Championship Off Road Racing. Starting in 2008, AMSOIL will become the Official Oil of CORR through 2010.
CORR offers the top teams in short course off-road racing. The series will broadcast eight rounds of the Baldwin Cup on NBC Sports. Bill Weber and Wally Dallenback, both of NASCAR fame, will provide the play-by-play and analysis for the 13.5 hours of network coverage. CORR has also announced that both its NBC and SPEED coverage will include live, High-Definition broadcasts, and that the NBC coverage will increase from 60 minutes of airtime per race in 2007 to 90 minutes per race in 2008.
�AMSOIL believes in the vision and ambition that CORR has demonstrated over the past few years,� says AMSOIL Race Program Manager Jeremy Meyer. �They have the top competition, the best television package and the resources to push off-road racing into an exceptional period of growth and excitement for years to come. Along with our off-road racers Scott Douglas and Mike Oberg, the addition of CORR is a major boost to an already successful racing program at AMSOIL.
The 2008 season begins April 26-27 at the Los Angeles County Fairlplex, just ten miles from downtown Los Angeles. The Pro 2 and Pro 4 points races from that event will air live on SPEED with the Cup races airing on NBC in May. CORR will also race in Chula Vista, Calif., and Primm, Nevada. To learn more about AMSOIL, The Super Team and CORR, go to www.amsoil.com. 
AMSOIL Becomes Title Sponsor of the AMSOIL Street Rod Road Tour 
The Street Rodder Road Tour started in 1996, with a new car build each year. Street rod enthusiasts gather at different stops along the tour, some of which are fortunate enough to make all the rounds. Events are held in each city the tour stops in, resulting in good times and great memories. Spectators everywhere watch as groups of anywhere from 10 vehicles to larger groups around 70 travel the country. The Tour is indeed a sight to behold as it moves from city to city, and AMSOIL is proud to be a title sponsor of this unique adventure.
