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AMSOIL HISTORY

Amsoil, America's Best Synthetic Motor Oil

 Lieutenant Colonel Albert J Amatuzio

AMSOIL - "Our Company makes the Best Synthetic Lubricants in the world, period, and challenge anyone or any company to prove us wrong! That won't happen because our competitors know it's true."

Amsoil History Presentation  (video)

As a jet fighter squadron commander LIEUTENANT COLONEL ALBERT J. AMATUZIO had ample opportunity to witness synthetic lubricants in action. These oils are used exclusively in jet engines because of three extraordinary performance characteristics: an ability to reduce friction and wear on engine components, an ability to function dependably at severe temperature extremes and an ability to withstand rigorous and lengthy engine operation without chemical breakdown.

Albert J. AmatuzioRecognizing that these same benefits would prove invaluable in combustion engines, Al Amatuzio formulated the first synthetic motor oil in the world to meet API service requirements for automobile engines. The new lubricant performed like no other before it. When the first can of AMSOIL 10W-40 appeared on the market in 1972, it signaled the birth of an entire industry. AMSOIL synthetic lubricants have expanded the boundaries of lubrication science and redefined the performance possibilities of modern machinery and engines.

AMSOIL INC. was founded on Al Amatuzio's desire for technical innovation, his commitment to high quality and his belief that consumers would respond to a superior product. The company has remained true to these ideals; its history is a checklist of revolutionary products that have withstood the tests of time. As the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its Commitment to Excellence as a historical responsibility, and A.J. Amatuzio's energy and vision continue to drive the company forward. ...inspired by aerospace technology

Al Amatuzio's induction to the Lubricants World Hall of Fame is the ultimate tribute to the man who started it all.  He is firmly established among the giants who have shaped the industry.  Al Amatuzio's desire for technical innovation, his commitment to higher quality and his belief that consumers respond to superior products remain the core of the AMSOIL philosophy.

  
Amsoil Executives Photo
Center: Albert J. Amatuzio
Left: Alan Amatuzio Right: Dean Alexander

AMSOIL Today
Under the leadership of President Albert J. Amatuzio, along with Alan Amatuzio, Executive Vice President and COO, and Dean Alexander, Executive Vice President and General Manager, AMSOIL remains the leader in synthetic lubrication technology.
  • Albert J. Amatuzio
    President and CEO
  • Alan Amatuzio
    Executive Vice President and COO
  • Dean Alexander
    Executive Vice President and General Manager

Products
Product ChronologyAMSOIL FORMULATES A WIDE SELECTION OF SYNTHETIC LUBRICATING OILS
for all types of engine and gear applications, including those for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel additives, filtration systems and other companion products that supplement and extend lubricant performance. All are distributed through a worldwide network of independent Dealers. This complete line of quality products is recognized by countless private motorists, fleet managers and industrial administrators as the best and most cost-effective choice for increasing engine performance, reducing maintenance and prolonging vehicle and equipment life. ...making history with synthetics

 

Old AMSOIL Building: Superior, WIFacilities
THE AMSOIL CORPORATE HEADQUARTERS, MANUFACTURING PLANT, AND MAIN DISTRIBUTION CENTER are located in Superior, Wisconsin, with several regional warehouses strategically located throughout North America and overseas. These facilities cover a total of nearly 700,000 square feet.

The state-of-the-art lubricant production plant contains materials blending and bulk storage facilities, as well as high speed bottling lines and packaging equipment. The main warehouse serves as the hub of a global distribution network; bottles, cases, drums and totes bearing the AMSOIL label are shipped worldwide. Capacity is geared to meet projected market demands decades away.

Amsoil distribution Center. Superior WiThe AMSOIL administrative functions are centrally located and outfitted with the latest in communications and information processing equipment. The entire complex is staffed by a cooperative, knowledgeable and well-disciplined team of approximately 300 employees....geared for the 21st century

Expansion Project Prepares AMSOIL for Future Growth

Since the purchase of the AMSOIL Center in Superior, Wis. three years ago, the building has been buzzing with activity. Not only does it serve as the Superior distribution center and warehouse, the Technical Department moved into its newly renovated office space at the AMSOIL Center in January. In May, the AMSOIL Center hosted the AMSOIL University Race Night barbeque, featuring 15 corporately sponsored race teams and their 22 vehicles.

The continued healthy growth of AMSOIL INC. and ever increasing demand for AMSOIL products has prompted a $15 million AMSOIL Center Bulk Plant Expansion Project designed to increase blending capacity by 250 percent, add new storage tanks, increase overall efficiency and prepare AMSOIL to meet increased product demands well into the future. The project is currently underway and is expected to be completed by the end of the year.

"The AMSOIL commitment to growth is best shown through our actions and investment,"said Vice President of Operations Scott Davis." The purchase of the AMSOIL Center in 2004 provided the basis for significant growth opportunity, and our continuing investment in that facility is evidence of our commitment to grow this company. The Bulk Plant Expansion Project is under construction and is expected to be operational in January 2008. This process will include state-of-the-art blending systems capable of increasing production capacity by 250 percent and has been designed to easily accommodate continued growth beyond that point. I like to say that a great project is the result of a big need plus careful preparation. The Bulk Plant Expansion Project has all of the above, and it is an exciting project for everyone involved with AMSOIL.

 According to AMSOIL President and CEO Al Amatuzio, The goal of this expansion is to increase the productive capacity of the company's blending and packaging operations in order to meet the ever-increasing demand for AMSOIL products Construction is progressing on the new tank farm located on the north side of the AMSOIL Center. This new farm will be enclosed to improve operator safety, eliminate storm water contact with the process and reduce weather-related temperature variations in the product. In addition, a new indoor tank farm is being constructed to store lower volume base oils, additives and bulk finished products. A total of 59 new tanks were purchased, and 28 more will be relocated from the current tank farm, pushing the total external tank farm volume to 1.4 million gallons and total internal tank farm volume to 870,000 gallons.

"Our recent purchase of 59 new storage tanks dramatically increases our blending capacity and the quantity of raw materials we can have on hand," said Executive Vice President and COO Alan Amatuzio. "Whatever demand the future holds, we are ready for it." Expansion Project Prepares AMSOIL for Future Growth

New storage tanks for expansion of the facility

In addition to the tank farm expansion, a new bulk unloading area is being constructed on the west side of the AMSOIL Center for rail car and tank truck receipts. The new structure will provide covered containment for the staging of up to six rail cars, allowing up to three cars to be loaded or unloaded at the same time. The area will also provide tank truck capacity for the loading and unloading of up to four trucks. This addition will add 40,000 square feet to the AMSOIL Center, bringing total area to 400,000 square feet. "At AMSOIL, we are constantly looking toward the future," said Executive Vice President and General Manager Dean Alexander. "The purchase of the AMSOIL Center three years ago and this most recent expansion keep the company poised to meet the demand for AMSOIL products well into the future."

New Amsoil Building Corporate Headquarters

The new Amsoil Building

The Company of Firsts  

AMSOIL has a documented history of innovation and leadership.

  • First to develop an API-rated 100 percent synthetic motor oil.
  • First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
  • First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
  • First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
  • First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • First to manufacture synthetic gear lube for automotive use.
  • First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
  • First to manufacture a synthetic automatic transmission fluid for automotive use
Preferred Customer Info     Become an Amsoil Dealer    Amsoil Online Store
Preferred Customers Purchase at Wholesale Prices. $10.00 for 6 months trial or $20.00 for 1 year.
  • The best way to order the Preferred Customer membership is right in our Online Store by adding it to your cart. You will get an immediate discount on your current product order if you order this program in the Online Store.
  • Preferred Customer memberships may be renewed indefinitely for only $20/year.
Order Direct:  ONLINE STORE   Product Technical Services: (715)399-TECH
Donna Fooks, Brentwood, CA  925-513-7904, Also located in Arnold, CA
Serving:  Discovery Bay, Rio Vista, Antioch, Pittsburg, Martinez, Bryon, Oakley, Knightson, Bethel Island, Martinez, Benicia, Stockton, Concord, Livermore, Pleasanton, Dublin,

  E-mail donna.amsoil@sbcglobal.net  T-1 Certified Independent AMSOIL Dealer
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